Situation
The current Health Care debate lacked the voice of women and their advocates. Millions of women in the United States depend on the health care system and they face unfair insurance industry practices, have trouble affording necessary care, and struggle to find insurance that covers the benefits they need. Even though more than 76% of women said they thought our current health care system should be reformed or radically changed, most women had not joined the debate. And most women had no idea how the current insurance market discriminates against them.
Solution
We appropriated Health Care lingo, and created the Being A Woman is Not A Pre-existing Condition campaign, to loudly call-out the discrimination women face when trying to get Health Care.
Results
522,000 video views
20,695 new online supporters
7,212 letters to Congress
The current Health Care debate lacked the voice of women and their advocates. Millions of women in the United States depend on the health care system and they face unfair insurance industry practices, have trouble affording necessary care, and struggle to find insurance that covers the benefits they need. Even though more than 76% of women said they thought our current health care system should be reformed or radically changed, most women had not joined the debate. And most women had no idea how the current insurance market discriminates against them.
Solution
We appropriated Health Care lingo, and created the Being A Woman is Not A Pre-existing Condition campaign, to loudly call-out the discrimination women face when trying to get Health Care.
Results
522,000 video views
20,695 new online supporters
7,212 letters to Congress
The site, AWomanIsNotAPreexistingCondition.com, enabled people to contact Congress with one click, to share the facts about the debate and to make a donation in exchange for a t-shirt.
Supporters embedded this widget on their Facebook pages and blogs.
Google ads and rich media banners drove women to the site.
The campaign generated over 99,600 letters and calls to Congress. And it's influence was proven when members of Congress adopted our tagline.
“The insurance companies take being a woman as a pre-existing condition,” Ms. Mikulski said. “We face so many issues and hurdles. We can’t get health care. We can’t get health insurance because of pre-existing conditions called a C-section.”- Senator Barbara Mikulski
quoted in The New York Times.
